LatinWorks partners with Cine Las Americas as the Official Advertising Agency

FOR IMMEDIATE RELEASE

Contact: Giovanna Colson-Basurto
Public Relations | Relaciones Públicas
Cine Las Americas International Film Festival
P.O. Box 1626, Austin Texas 78767 USA
Tel: +1-512-535-0765
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LatinWorks partners
with Cine Las Americas as the Official Advertising Agency


AUSTIN, TX (March 11, 2009) - Austin-based, LatinWorks, a leader in Hispanic advertising industry is the official advertising agency for the 12th Cine Las Americas International Film Festival.

"LatinWorks is a leader in the Hispanic Advertising industry. For Cine Las Americas, a partnership with Latinworks opens many great possibilities, specifically in reaching a wider audience and complementing the film festival and other programs with the highest level of advertising creativity and strategy," states Eugenio Del Bosque, executive director of Cine Las Americas.

Sergio Alcocer, LatinWorks President and Chief Creative Officer says, "We are proud to collaborate with Cine Las Americas. Latin America has a lot to say and this Festival gives audiences an opportunity to be surprised, moved and entertained by sharing a different perspective of our world. We believe in the Mission of Cine Las Americas and we want to see it grow to become the most important Latin Film Festival in the USA."

About LatinWorks
Established in 1998, LatinWorks is a full-service minority-owned advertising agency dedicated to helping clients build their brands within the emerging Hispanic marketplace. LatinWorks is positioned as a creatively driven, but strategically grounded shop that provides clients with end-to-end marketing solutions. Its consumer insights are the result of a disciplined and rigorous strategic planning approach that is tailored on an industry-by-industry basis, resulting in communication platforms that inspire the type of breakthrough creative that the agency has become known for. Headquartered in Austin, Texas, LatinWorks serves clients such as Anheuser-Busch, Domino's Pizza, Lowe's, Mars Inc, ESPN DEPORTES, and Kimberly-Clark. LatinWorks (www.latinworks.com) is a member of the Omnicom DAS Global network through a minority equity partnership.

About Cine Las Americas
A multi-cultural, 501(c)3 non-profit organization Cine Las Americas' mission is to promote cross-cultural understanding and growth by educating, entertaining and challenging the diverse Central Texas community through film and media arts.


Programs
Cine Las Americas' main activities are divided in two: the exhibition and promotion of Latin and indigenous film and video through the annual Cine Las Americas International Film Festival, and the creation and administration of bilingual media arts education programs for minority youth in Austin.

For more information about Cine Las Americas please visit www.cinelasamericas.org

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This project is funded and supported in part by the City of Austin through the Cultural Arts Division and by a grant from the Texas Commission on the Arts and an award from the National Endowment for the Arts, which believes that a great nation deserves great art.