Amor, dolor y viceversa
Love, Pain, and Vice Versa

Alfonso Pineda-Ulloa

Mexico, Thriller/Romance, 2009
85 min, 35mm, Color
Spanish with English subtitles


A story of love, pain, and vice versa.  For nearly a year, Consuelo has been obsessing over a man that visits her in her dreams; a knight in shining armor that, according to her friends, doesn’t exist.  Ricardo has also been dreaming of Consuelo, only his dreams come in the form of terrible nightmares ending with his murder.  Little by little, their subconscious invades their reality, as these two strangers are destined to meet face to face in a world where the line between dreams and nightmares no longer exists.


Regional Premiere


Alfonso Pineda-Ulloa recently completed his MFA (Producer’s Program) at UCLA. He is a graduate of the Los Angeles Film School, where his focus was directing and cinematography. Pineda-Ulloa also studied photography at the Escuela Activa de Fotografia and holds degrees in Entrepreneurship and Latin-American Studies. In 2007, he directed two episodes of the highly successful TV horror series, M13DOS, including “La Escuela,” which earned the highest ratings of the entire series. At the same time, he has partnered with Lemon Films, among others, for a variety of film and television projects.


Producer: Billy Rovzar, Fernando Rovzar, Julio Fernández, Nick Spicer
Production Companies: Lemon Films – Filmax
Screenwriter: Alex Marino
Cinematographer: Damián García
Editor: Jorge Macaya
Sound Design: Andrés Franco
Music: Roque Baños
Cast: Bárbara Mori, Leonardo Sbaraglia, Marina de Tavira, Joaquín Cosío, Irene Azuela

amor dolor

Alamo South Lamar - Wed. April 28 9:45 PM
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Fernando Rovzar and Daniel Rovzar of Lemon Films in attendance.